Name:
20min Free iPad
Objectives:
1. Generate new registrations on the site.
2. Learn from the experience
Scope:
Spain
Media:
20minutos.com cross-site banners. 20 minutos is the most read free newspaper in Spain and the electronic edition is the second most visited news site.
Goals:
· Good: 5000 registrations
· Fair: 2000 registrations
· Bad: 1000 registrations
Design:
Landing page with a short explanation of the site and the raffle.
The Participate button takes you to a registration page where you only have to enter your e-mail address to get a free ticket for the iPad raffle.
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